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Is there a “secret technique” that will allow your blog post to rise above the multitudes of other blog posts and climb the Google results ladder?
Actually, yes there is.
And it’s really not that big of a secret, it’s just that most people don’t take the time to implement a strategy.
A blog post strategy will make a big difference in your results.
To start with, your blog post is about something. You know what it’s about, but do the search engines? You need to make sure that Google, Yahoo, and Bing all can figure out what your post is about. I recently heard several comments on this subject and everyone was in agreement on a few basic techniques for making your blog post stand out.
First of course is the title. Put you main keyword or keyword phrase in the title, and try to get it front-loaded in the title as well. For example if your blog post is about bird watching, you might start with something like this: Bird Watching for Dummies: A Relaxing Hobby
Blog Post Success Tips
- - Use a question as the title of the blog post
- Always include your keyword in the title
- Use your keyword two or three times within the blog post, once in the first paragraph, and once toward the end.
- Try to use your keyword early in paragraphs. Using your keyword phrase at the beginning is quite effective.
- Don’t use keyword stuffing. Too many repetitions will hurt your results rather than help.
- Use theme keywords to avoid overuse of one specific keyword or phrase.
- Utilize a question as your title. This is a good way to add variety to your titles.
- Start your title with a number, e.g. 7 Tips for …
- Engage your audience right away (first paragraph). Make them want to read more. Stories are a good way to accomplish this goal.
- State a problem that the reader has, and then set about giving a solution.
- Use lots of white space. That means no long paragraphs, and use bulleted lists as a way to help explain your solutions or provide your information.
- Be helpful. The reader should feel glad they read your post.
- Provide tips or resources that will be of immediate value to the reader.
- Link to another one of your blog posts (for added traffic potential). Make sure it’s relevant to the topic.
- Link to an external page, possibly your website, that will provide additional useful information.
Well, there are a few blog post strategy ideas that should help make your blog posts achieve higher prominence in the Google search results, and also ensure that you give your reader valuable information that will make them want to learn more from you.
Tags: blog google results, blog post effectiveness, blog post strategy
